My portfolio showcases a diverse range of projects, blending academic assignments with collaborative team endeavors. It demonstrates my ability to apply theoretical knowledge to practical situations, effectively contribute within a team environment, and develop innovative solutions to real-world challenges
Portfolio
Marketing Plan - Ben & Jerry’s (Team Project)
The “My Scoop, My Way” campaign for Ben & Jerry’s was the result of extensive research and collaborative creativity. Our team delved deep into consumer behaviour, market trends, and Ben & Jerry’s brand history to develop a strategy that would resonate with ice cream enthusiasts while staying true to the company’s innovative spirit.
My role in the digital campaign involved developing engaging social media content to showcase user-generated flavours, creating interactive elements such as flavour creation challenges to enhance user engagement, and collaboratively designing visually appealing slides for presentations to stakeholders..
The digital campaign aimed to transform the ice cream experience into a creative, personalized activity, setting Ben & Jerry’s apart from traditional offerings. By focusing on the joy of customization and self-expression, we aimed to appeal to consumers who value uniqueness in their food choices
Social Media Audit
Within a group research project, utilized strong research skills to contribute to the project's findings. Independently leveraged design skills to develop a visually compelling and informative slide deck, overseeing all design elements including layout, and graphics.
Scene Arcade: Gamified Loyalty Program (Team Project)
As a team member, I helped develop Scene Arcade, an innovative gamified loyalty program designed to boost user engagement. My main role involved ideating the game concepts and rewards, crafting mini-games that reflected Scene's partners and allowed users to earn points through play.
I contributed to the "Play, Earn, Redeem" campaign and its objectives, such as increasing app downloads and daily active users. Additionally, I helped develop the programmatic advertising strategy and budget allocation across video, display, and digital billboards.
Scene Arcade transforms Scene into an interactive entertainment platform, showcasing my skills in digital innovation, user experience, and marketing strategy.
Market Segmentation (Team Project)
As a Designer and Research Contributor within a collaborative research team, I actively participated in the investigation of R&R Motorsports. My primary responsibility was to design and develop a compelling presentation that effectively communicated our research findings. This involved creating a visually engaging slide deck with a cohesive design, organizing information logically for clear understanding, incorporating visuals such as charts, graphs, and images to enhance data presentation, and ensuring adherence to brand consistency and accessibility standards.
MOCKUP
Discover a world of possibilities- “Touch. Feel. See.” campaign
The “Touch. Feel. See.” campaign deconstructs summer experiences into pure sensory moments, transforming Ray-Ban sunglasses from mere accessories into emotional conduits. Each theme – grass, tennis court, and starfish – represents a distinct summer archetype: grounded naturalness, athletic precision, and oceanic exploration. By focusing on tactile, and environmental sensations, the campaign transcends traditional product marketing, inviting viewers to reimagine sunglasses as instruments of personal narrative and sensory discovery.
